Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Consumer Foodservice by Location in Malaysia?
What are the major brands in Malaysia?
How are economic or demographic factors impacting the foodservice industry in country
How are multinational and local operators expanding in country
How have consumer lifestyle trends and eating habits influenced foodservice in country
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Overall market improvement due to rising consumer confidence
During 2010, the overall consumer foodservice in Malaysia saw improvement due to recovery from economic recession. People were more willing to spend on eating out, be it at full-service restaurants, fast food restaurants, fine dining or casual dining eateries. The high inflation rate in Malaysia did not really affect the spending power in the consumer foodservice market. Casual dining full-service restaurants saw positive value growth within consumer foodservice in Malaysia during 2010. The reasons behind this were the affordable pricing provided by casual dining full-service restaurants and the wide variety of menu options provided.
Increasing health consciousness among consumers in Malaysia
Consumers are becoming increasingly aware of health related matters. During 2010, the government of Malaysia invested heavily in reminding the public of the dangers of over-consumption of alcohol and tobacco, as well as salt and sugar. The government has come up with wide range of campaigns such as adverts on TV and campaigns jointly with schools in order to implant the idea of health consciousness in the minds of students. Therefore, consumers have switched their preferences to healthier foods offered by certain restaurants, and started consuming organic products. One example of healthier eating is the rise of street stalls/kiosks selling fruit juice in Malaysia. Some of the players like Juice Works, Juice Bars and Bobalicious Smoothies have seen an on-going trend in Malaysia which people aiming at a healthier lifestyle. Hence, they tend to target those consumers by offering nutritional smoothies or healthy juice as an alternative to breakfast or coffee.
Local companies and brands dominate consumer foodservice
QSR Brands, Golden Arches and Secret Recipe Cakes & Café dominated consumer foodservice in Malaysia. They have consistently marketed their products with a range of promotional marketing campaigns, for instance, a tea-time offering from 15.00hrs to 18.00hrs by Secret Recipe Cakes & Café. Continuous innovation of the company’s menu caused it to be able to outperform other competitors in consumer foodservice in Malaysia. Furthermore, Secret Recipe Cakes & Café expanded aggressively with more new outlets throughout Malaysia in 2010 which helped it to gain a high value share. In terms of multinational brands, KFC and McDonald’s opened more drive-thru outlets to capture more customers that demand the convenience provided by such eateries.
Independent foodservice providers continued to dominate
Independent foodservice providers continued to dominate consumer foodservice in Malaysia during 2010. Malaysia was overwhelmed with street stalls/kiosks in Malaysia and the majority of them are independent players. Bars/pubs, full-service restaurants and cafés are also predominantly independent foodservice providers. Despite the dominance of independent foodservice providers in Malaysia, chained foodservice providers are gradually gaining recognition in Malaysia. Most of the chained fast food players, such as KFC and McDonald’s have enjoyed popularity in Malaysia. Other local chained foodservice providers like Old Town White Coffee and Secret Recipe Cakes & Café aggressively expanded in terms of outlets in Malaysia to achieve higher value sales.
Potential hiking inflation rate slows growth in consumer foodservice
With the recovery of the economy, consumer confidence is expected to improve over the forecast period. Moreover, as more become time-poor and urbanisation continues to take place, more will turn to dining out for convenience. This is expected to boost positive performance for consumer foodservice in Malaysia. As already seen over the review period, consumer foodservice outlets will continue or find new ways to tap on social media tools, launch promotions and advertising campaigns to entice consumers and provide greater value. On the other hand, rising operational costs and raw material costs are likely to impose higher costs on consumers for dining out over the forecast period.
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